Shift your brand name, look or angle in a planned way, so you feel more aligned with your page and your main spenders still feel like they are in the right place.
When a rebrand actually makes sense
A rebrand is a big move. Prosper does not suggest it just because you are bored of your current handle.
- Your current name or look no longer fits the content you want to make.
- You started as a side profile and now want a clearer main brand.
- Your niche has sharpened and you want the branding to reflect that.
- There are real confusion issues with a similar creator name.
If things are working well, we often start with smaller tweaks rather than a full change of name and identity.
What we decide with you before anything changes
Before we touch accounts or visuals, we lock some basics in.
Brand direction
- The new name you want to use.
- The main vibe or angle of the new look.
- Any hard lines on what you no longer want to do or show.
Practical limits
- What has to stay for now, like existing links or handles.
- Any legal or privacy limits you need us to respect.
- How much time and energy you want to put into new visuals.
Step one - align the story in your bio and headers
Fans first feel the rebrand in your display name, bio and banners.
- We update your display name to the new brand where platforms allow it.
- We rewrite your bio so it clearly explains who you are and what you offer now.
- We refresh banners and profile pictures so they match the new colours and tone.
For a short period, we may include a line that links the new name to the old one so regulars know they are still in the right place.
Step two - update your main content and offer positioning
A rebrand should show up in what we sell and how we talk about it, not just the logo.
Offers
- We check that your sub price and promises match the new direction.
- We update PPV and custom descriptions so they sound like the same person and brand.
- We remove old offers that no longer fit and would confuse the message.
Content focus
- We look at what content you want more of and less of under the new look.
- We adjust the content plan so new shoots reflect that focus.
Step three - talk to your best buyers first
Your highest spenders should hear about the change in a direct and simple way.
- We prepare a short update message for your VIP and regular buyers.
- We keep the tone calm, confident and focused on what stays the same.
- We invite feedback or questions without encouraging drama.
The key message is that they are not losing access to you. The page is growing up, not disappearing.
Step four - update social and links in a clean order
If you also change social handles or link pages, we do this in a sequence to avoid broken paths.
Decide which handle or name changes first. Often the main earning platform stays stable while socials shift.
Update link pages and bios so every live profile points at the correct accounts, with no dead links.
Refresh pinned posts or highlights that explain where to go and what the new brand stands for.
What stays the same for your core audience
To keep your best buyers, we keep some anchors in place.
- Your base level of access and attention for top supporters.
- The way we communicate in DMs, even if visuals change.
- Any promises you have made to long term buyers that still fit your boundaries.
If something big will change for them, we call that out early rather than letting them find out by accident.
Things we avoid during a rebrand
Certain moves make a rebrand feel messy and unsafe for fans.
- Changing names without telling regulars what is going on.
- Changing branding so often that nothing feels settled.
- Promising a new version of you that you do not actually want to live up to.
Your rebrand should feel like a natural next step, not a full reset that scares off the people who already like you and spend with you.
How Prosper keeps things on track after the change
Once the rebrand is live, we keep an eye on how it is landing.
- We watch sales, renewals and DM engagement for any clear shifts.
- We collect feedback from you and from our time in your chats.
- We make small tweaks to copy, offers and content plans if needed.
Over time, the new branding becomes normal for you and your fans. The point is not to be perfect on day one. It is to move in a direction that supports your income, your safety and the way you want to show up long term.