Adjust subscription, PPV and custom prices in a clean way, with one clear plan for fans and one clear plan for the Prosper team.
When it makes sense to change prices
We do not move prices just because we feel like it. There are simple signals we look at first.
- You are selling out customs too easily for the time they take.
- PPV is snapping up fast and buyers barely think before paying.
- Your sub price is far under similar pages at your level.
- We have added more access or content than you started with.
On the other side, we may also adjust down if a price is clearly blocking sales for a key offer.
What we review before any change
Before we touch a price, Prosper reviews a few core points.
For your buyers
- How long they have been with you and what they are used to paying.
- Which offers your best buyers love the most.
- Any recent issues, refunds or complaints about value.
For your brand
- Where you sit in your niche right now.
- What kind of access you want to be known for.
- How much energy you want to put into high ticket content.
How we change sub prices with the least friction
Subscription changes affect the most people, so we move carefully.
We agree on a new sub price and any adjustments to what is included for that price.
We decide how to treat current subs. For example, give them a window to renew at the old rate or keep long term top fans on their current price for a while.
We update your page copy and welcome messages so the new price and value are clear from the first screen.
Updating PPV and customs without chaos
PPV and customs sit outside your base sub price and need their own rules.
PPV offers
- We adjust price templates in our DM scripts so staff do not guess.
- We keep a simple ladder in place, for example low, mid and high tiers.
- We make sure new prices match the level of content being sent.
Custom offers
- We agree on a clear starting point for customs and add ons.
- We give staff a range they can work within for top buyers.
- We record any custom deals that sit outside the normal range.
How Prosper keeps the team aligned
A price change only works if every staff member is using the same numbers.
- We update internal pricing sheets and notes for your page.
- We update DM scripts and saved replies so offers match the new plan.
- We confirm in writing that everyone has switched over to the new structure.
If you ever change a price yourself without telling us, we need to know as soon as possible so staff do not keep using the old one.
What fans need to hear when prices move
Most buyers will accept changes if they understand what is happening.
- We keep explanations short and honest.
- We focus on what they now get, not just the number.
- We avoid apologising for fair prices that match the value you give.
For your best buyers, we may keep old prices for a period of time or give them early access to new options before new people see them.
What we avoid with pricing
Certain habits make it hard to build trust around money.
- We avoid changing core prices every few weeks.
- We avoid secret changes that appear without warning to your regulars.
- We avoid heavy discounts that train people to never pay normal rates.
Done well, price changes feel like a natural step in your growth. Your income rises, your top buyers feel looked after and your team knows exactly what to offer at every level.