Help you stop judging success only by how many new subs came in this week and start looking at how many good buyers you are keeping and growing over time.
Why new subs alone are not the full picture
New subscribers matter. Without fresh people coming in, a page will shrink over time. But if nearly everyone leaves quickly or never spends in DMs, you are working hard without building anything real.
- Raw sub count can look good on screenshots while profit stays average.
- Constant discounting for new people can train your audience to only buy when prices drop.
- High churn forces you to keep promoting harder and filming more just to stay level.
Prosper wants you to have a healthy flow of new subs plus a strong core of people who stay and spend for longer.
How we define retention on your page
Retention is about more than just whether a sub is technically still active.
- How many months the average paying sub stays with you.
- How often they open and respond to DMs after the first week.
- How many people move from just viewing into buying PPV, bundles or customs.
When those numbers are strong, the same amount of traffic and content goes much further.
What retained buyers look like in practice
A retained buyer is not just someone who forgot to cancel. They are people who actually enjoy being in your world.
They keep the sub active because they see ongoing value in being on your page.
They reply to DMs, open campaigns and react to the content you send.
Over time they try PPV, bundles and customs instead of only paying the base sub.
These people are where a big share of long term income comes from, even if they are a smaller slice of your total audience.
What drives retention for OnlyFans creators
Retention is not random. Certain habits and setups make it much more likely.
- Consistent content that matches the promises on your page and in your bio.
- DMs that feel like a real connection rather than copy pasted blasts.
- Clear offers and pricing so buyers know what they can get next if they enjoy your page.
- Healthy boundaries that stop you from burning out and vanishing without warning.
Prosper focuses on these parts from onboarding so retention has a chance to build from month one.
Acquisition focus vs retention focus
Different pages sit in different places on this scale.
Acquisition heavy pages
- Spend most of their energy pushing socials and promotions.
- Offer constant discounts to keep new numbers coming in.
- Often see big spikes followed by fast drop offs.
Retention aware pages
- Still bring in new subs, but protect the experience of existing buyers.
- Use offers and campaigns that reward loyalty as well as new sign ups.
- Build a base of regular spenders that cushion slow weeks.
Prosper aims to move creators toward the second category over time, even if you start out chasing new subs more heavily.
How Prosper reads your retention health
We look at a mix of simple patterns rather than complex formulas.
- Monthly sub renewals compared with new sign ups.
- Repeat buyers in DMs over a period of months, not just in a single week.
- How income behaves when we ease off promotions for a short time.
If everything drops sharply when promotion quietens, we know retention work needs to be a priority.
What you can do, day to day, to improve retention
Most retention gains come from small, consistent habits.
- Stick to agreed content days so fans know the page will not go silent.
- Give Prosper context and updates so DMs feel current and personal, not generic.
- Be honest about your boundaries so we can build offers that are sustainable and do not lead to sudden disappearing acts.
When buyers feel looked after and your page feels stable, they are more willing to stay, renew and keep spending.
How retention changes the feel of your income
Strong retention does not remove ups and downs, but it does change the shape of them.
- Slow periods feel like a dip around a solid base, not like the bottom falling out every time.
- Campaigns and promos add to an already stable core instead of being the only way to have a good month.
- You can plan content, travel and breaks knowing a chunk of your audience will still be there on the other side.
Over time this is what turns your OnlyFans into a proper income stream rather than a series of random spikes.
Where new subs still fit in
Focusing on retention does not mean ignoring growth. It just puts it in the right place.
- Traffic and new subs feed the top of your funnel so there are always fresh people becoming regulars.
- Promos and launches are used on top of a strong base, not instead of building one.
- Social content is planned with both discovery and long term relationship building in mind.
Prosper will still care about how many new people come in every week. We just make sure the people you already worked hard to attract are not leaking out the back door.