Help you see your analytics as a way to make money decisions, not as something to obsess over every day or use to beat yourself up.
Start with questions, not charts
Before we open any graph, we start with a few simple questions for the month.
- Did total income move up, down or stay roughly the same.
- Did that shift come more from subs, DMs, or one off events.
- Is what we see on the dashboard the same as what you felt in real life.
Analytics are there to answer those questions. If a chart does not help us answer them, we do not give it much energy.
The key views we care about
Every creator dashboard is slightly different, but we usually focus on three areas.
A view of daily or weekly earnings so we can see patterns and spikes instead of random single days.
How much came from subs, tips, PPV and customs so we know which piece is carrying the most weight.
New subs, active subs and renewals compared to previous months so we can read the health of your base.
We check these views for trends first, then zoom in to specific dates when we need to.
Look at trends, not single days
One strong or weak day does not tell us much. What matters is how your page behaves over a longer stretch.
- We compare weeks and months, not just one weekend.
- We look at three month windows to see if changes are sticking.
- We match numbers to any known events like launches, sales or travel.
This avoids panic every time a day is quiet or a fan drops a big tip. Both happen. Neither should drive the whole plan by itself.
Link every number back to actions
Numbers only make sense when they are tied to what actually happened on your page.
Income example
- If a week was bigger, we check what went out in DMs and on the feed.
- If a week was soft, we check if volume dropped or if offers were weaker.
- If subs jumped, we check where traffic came from that period.
Action example
- A new bundle, new price or new content theme will be tagged mentally to that date range.
- We keep a light record of big tests so we can see their impact later.
Over time this gives us a clear sense of what your specific audience responds to and what they ignore.
What healthy patterns usually look like
Every creator has a different baseline, but there are a few signs that things are on the right track.
- Total income that slowly climbs over a few months, with normal small bumps up and down.
- A stable or gently rising base of active subs, even when traffic is not perfect.
- DM income making up a solid share of overall earnings once your page is warm.
When we see those patterns, we focus on building on what works instead of ripping the plan apart.
When numbers are noisy or misleading
Some data points look dramatic but are not telling the full story.
- Short periods with heavy discounts can inflate subs without true buyers.
- Rare large customs or tips can make a month look amazing while the base is flat.
- Platform delays or reporting quirks can shift income between days on the graph.
We treat these as part of the picture, not the whole thing. The aim is a calm reading of your page, not reacting to every wiggle.
How we walk through analytics with you
You should never feel lost when you look at your numbers with us. A typical review will cover:
- What changed this month compared to the last few months.
- Which parts of income moved the most, in both good and bad ways.
- What we plan to adjust for the next period and why.
If any graph or term feels confusing, you can ask for it in very simple language. Clear understanding is part of the work, not extra.
How you can use analytics without burning out
You do not have to watch the dashboard the way a manager does. Your role can stay light.
- Check your numbers roughly once a week or once a month, not every hour.
- Pay attention to the big picture trends you hear from us instead of chasing every small change.
- Use the data as feedback, not as a judgement on your worth.
The combination works best when Prosper handles deep analysis and you use the highlights to make creative and lifestyle decisions that support the next level of income.