Help you read your OnlyFans numbers the same way a management team does, so you understand what we are talking about when we say a month is strong, soft or needs changes.
The three questions we use every month
Every report, screenshot and call comes back to three simple questions.
- How much money actually came in this month.
- Where it came from inside your page.
- What changed compared to recent months.
The metrics below are just tools to answer those three questions clearly.
Your core money metrics
These are the headline numbers we track for you and talk through together.
The full amount your page made inside the month across subs, tips, PPV and customs before platform fees and our share.
All income that came through messages. This is where serious growth usually happens once a page is active.
Money from new and renewing subs. This shows how strong your base is and how sticky fans are.
The average spend when someone buys paid content in a session or campaign.
How many fresh subs joined in the period. It shows how well your traffic and offers are working together.
Retention is how many subs renew. Churn is how many leave. Both matter more than random spikes in signups.
Support metrics Prosper checks behind the scenes
Once the core numbers are clear, we use a few support metrics to see why they turned out that way.
Activity and volume
- Number of paid campaigns or pushes in the month.
- Rough volume of DMs sent and replies handled.
- How many content drops or key posts went out.
Buyer quality
- How many new buyers turned into repeat buyers.
- Number of mid level and top buyers active in chats.
- Any clear shifts in who is spending and why.
These numbers help us decide if a slow or strong month was mainly a volume issue, a buyer mix issue or a content or offer issue.
What we share with you in updates
You do not need to stare at your dashboard every day. A clean overview each month is enough to make smart calls together.
- A short summary of how the month compared to your recent average.
- The key metrics that moved and what likely caused them to move.
- One or two focus areas for the next period.
If you want more detail, we can always zoom in. The default is a clear, simple picture so you know if things are on track without stress.
Numbers we mostly ignore
Some numbers look interesting but do not help us make better choices.
- Random daily spikes when there was no clear campaign or event.
- Follows or likes on their own with no link to paid behaviour.
- Short term changes from one or two loud buyers.
We notice these things, but we do not rebuild your whole plan around one noisy stat. We care more about patterns over a few months.
How to think about a soft month
A soft month does not mean you are failing. It just means we inspect the numbers before deciding on changes.
- We check if traffic was down, offers were weaker or DM volume dipped.
- We look at how long the soft patch has lasted.
- We decide which lever to test first instead of changing everything at once.
This keeps you calm and keeps Prosper focused on real fixes, not guesswork.
How to use these metrics as a creator
You do not have to become a full data person to work well with us. You only need to know a few basics.
- Check at least once a month how your total and DM revenue are trending.
- Notice if your sub base feels stable or if you are always starting from scratch.
- Read our updates and ask questions if any number or term is unclear.
Over time you will start to recognise what a strong month looks like in your numbers and what an off month looks like, without panic.