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DMs and sales / Segmentation

How we tag fans so every DM campaign hits the right people.

When everyone gets the same message, a lot of money is left on the table. This page explains how Prosper tags and sorts your fans so the right offers land with the right people at the right time.

Goal

Use simple tags in DMs so you earn more from the same audience without spamming everyone with the same thing.

The basic segments we use for your page

Different fans need different treatment. We keep the system simple so it is powerful but still easy to manage.

Core groups

  • New recent joins who are still getting to know you.
  • Warm people who chat and buy sometimes.
  • VIP top spenders and regular buyers.
  • Trial people on time limited free access.
  • Churn risk people slowing down on chat or spend.

Interest tags

  • Preferred themes or outfits.
  • Length and type of content they like most.
  • Comfort level with customs or higher ticket spends.

These sit on top of the core groups and help us pick offers that feel personal.

How tags are set in normal daily chat

Tags are not just a one time setup. They move with the fan as they interact with you.

First contact

When someone joins or first talks, we mark them as new, trial or brought back, depending on how they arrived.

First purchase

As soon as they buy, they move to warm and we note what type of content they chose and what price they were happy to pay.

Repeat behaviour

Regular spend at solid prices moves them into VIP, while long silences or constant refusal to buy can move them towards churn risk.

How tags change the offers we send

Once tags are in place, campaigns do not feel random. Each group sees what matches their level and interest.

New and trial fans

  • Light touch offers with low entry prices.
  • More focus on showing what you are like rather than pushing big sales.
  • Less frequent mass sends to avoid overwhelming them at the start.

Warm and VIP fans

  • More detailed offers that match their past spend and tastes.
  • Special sets, bundles and customs that feel like direct invites.
  • Careful timing so they never feel taken for granted.

Using segmentation for campaigns

When we run a wider DM push, tags decide who actually receives what.

  • Only sending higher priced bundles to people marked as comfortable with that level.
  • Targeting reactivation campaigns at churn risk fans rather than your best buyers.
  • Offering early access or extras to VIPs to keep them feeling close to you.

Keeping the system clean over time

Segmentation only works if the data stays fairly accurate. Prosper builds this into daily work so it does not become a mess.

What we update often

  • Movement between new, warm and VIP based on recent behaviour.
  • Churn risk flags when people slow down on replies or orders.
  • Interest tags as fans tell us what they like or dislike.

What we avoid

  • Creating so many tags that no one uses them properly.
  • Leaving old labels stuck on people when their behaviour changes.
  • Running campaigns that ignore the tags and spray everyone.

What this changes for you as a creator

Segmentation is mostly back end work. For you, it shows up as better behaviour from fans and more stable income.

  • Fans feel like you remember them and what they like.
  • Top buyers see that they are treated differently from casual lurkers.
  • Gaps in income are easier to understand because we can see which segment is slowing down.

Instead of guessing who to talk to or what to send, Prosper builds a clear map of your audience and uses it every day in chat.

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