Goal

Turn quiet fans into buyers again with short, direct nudges that respect their time and your value.

What we call a dead chat

Prosper does not treat every pause as the same thing. That is why we reactivate them differently.

They have not replied in a while but still open content.
They bought in the past and then disappeared.
They never bought but seemed interested before going quiet.

Each group needs its own tone and level of effort.

Basic win back structure

We use short sequences rather than long, drawn out campaigns. The aim is a quick yes or a clean no.

Step one

Simple check in that feels natural for your brand. No heavy selling in the first line, just a small reminder that you are there.

Step two

Quick piece of context or update, for example a new theme, set or change on your page that might interest them.

Step three

Clear option to see something paid that matches what they used to enjoy, without pressure if they are not in the mood.

How we speak to past buyers

People who have already spent with you are handled with more care than someone who never paid.

What we focus on

Reminding them why they liked you in the first place.
Making it easy to pick up where they left off.
Offering content that fits the level they bought at last time.

What we avoid

Acting like they owe you something for leaving.
Stacking guilt on top of the offer.
Flooding them with messages if they do not answer.

How we speak to quiet non buyers

Some people chat a little but never buy. When they go quiet, we keep things lighter.

Short messages that show there is still something new happening.
Occasional small offers at a low commitment level.
No long chase if they do not respond after a few touches.

Timing rules that keep things calm

Reactivation should not feel like spam. Prosper sets spacing rules so fans are not hit too often.

Inside a single week

Separate win back messages from other campaigns where possible.
Avoid stacking multiple sends on the same day without a strong reason.
Give people time to reply before sending something new.

Over the long term

Limit how many attempts we make before letting the chat rest.
Lower message volume for people who never open or respond.
Keep VIP and high spenders on a different, more careful rhythm.

What we watch when we run win backs

Reactivation is only worth it if the numbers make sense and the inbox still feels clean for you.

Reply rate to the first check in message.
How many of those replies turn into real orders.
Effect on your overall DM mood, for example more warm chats rather than stress.

Protecting your brand while reviving chats

A big part of this work is what we do not say.

No begging anyone to stay or spend.
No drama about people going quiet.
No fake urgency that makes your page look cheap.

People should feel like they are welcome to come back, not like they are being hunted down.

What this means for you as a creator

You do not have to dig through old chats or remember who used to spend. Prosper builds and runs the system for you.

Your side

Keep sending us content that we can use in small, tempting offers.
Tell us if any type of reactivation feels off so we can adjust.
Share which buyers you personally care most about keeping close.

Prosper side

Sort chats into the right groups based on how they behave.
Run win back sequences that fit your tone and limits.
Drop efforts that are not worth it and lean into what brings real money back in.

The end result is more fans drifting back to you instead of fading out, and a DM inbox that quietly grows your income instead of sitting full of old, forgotten names.