Use campaigns to spike income and highlight your best content without training fans to ignore you or mute your page.
What we mean by a DM campaign
A campaign is a planned block of messages built around one clear idea. It is not random sends every time you post something.
- A theme, such as a new set, season, trip or story line.
- A clear main offer, such as a bundle, custom slot or event.
- A start and end window, rather than going on forever.
- Specific segments who are meant to receive it.
The basic structure of a Prosper DM campaign
Most of our campaigns follow a simple path so you know what is happening at each stage.
We pick the idea, target fans and price points. We make sure you have enough content to support it and that it fits your boundaries and brand.
A clean first send that introduces what is happening. Short, focused and matched to each segment of fans rather than one size for all.
Smaller follow up messages aimed at people who showed interest, clicked or replied but did not buy yet. No heavy pressure, just a clear path to say yes.
Who should receive mass sends and who should not
Fans we send to more often
- Warm fans who click, reply and buy sometimes.
- Trial or newer fans when the offer is light and easy to say yes to.
- Fans who like frequent content and have shown it by opening most DMs.
Fans we protect from overload
- VIP buyers who also get private offers.
- People marked as low interest who rarely open DMs.
- Fans who just bought something bigger and need breathing space.
Cadence rules so your inbox stays healthy
Volume matters. Too few sends and offers never land. Too many and everything blends into noise.
Inside a single week
- Do not stack several large campaigns on top of each other.
- Leave space between mass sends and high touch one to one chats.
- Avoid hitting the same fan segment with big offers every day.
Across a month
- Plan a few strong campaigns instead of many weak ones.
- Line up bigger pushes with times when fans are more active.
- Keep at least some weeks focused on connection and value, not only sales.
Making campaigns feel different from daily chat
Daily chat is about connection. Campaigns are about clear offers. Fans should be able to feel the difference when they open messages.
- Campaign messages have a simple hook and a clear next step.
- Daily chat stays personal, relaxed and not loaded with big calls to buy.
- We keep a separate tone for mass sends so they do not blur into your regular replies.
Keeping campaigns on brand for you
Even when we send to many people at once, the page still needs to feel like you.
What we match to you
- Language level and personality you are comfortable with.
- How direct or soft you want sales talk to be.
- Any hard limits on what can be offered or described.
What we protect
- Your boundaries around access and time.
- How often fans see major discounts attached to your name.
- The sense that you run a premium space, not a discount bin.
Measuring whether a campaign is worth repeating
We track simple numbers so you are not guessing which pushes worked and which did not.
- Open and reply rates on each send.
- Number of orders and the average spend per buyer.
- New buyers who had never spent before that campaign.
- Any spike in unsubscribes or people going quiet right after.
Strong campaigns are reused and improved. Weak ones are changed or dropped so your list stays healthy.
What this looks like for you as a creator
You do not need to design or schedule campaigns yourself. Your role stays simple while the system works in the background.
Your side
- Provide content sets that are good enough to build campaigns around.
- Tell us what themes or ideas feel exciting to you.
- Give quick feedback on which offers felt best and which felt off.
Prosper side
- Plan and run the campaigns, including timing and segments.
- Keep volume under control so fans stay responsive.
- Report back on what each campaign did for your actual income.
Done this way, DM campaigns feel like short, profitable waves across your page instead of random blasts that wear everyone out.