Keep your highest spenders happy and steady by giving them clear attention, structure and offers without promising more than you want to give.
Who counts as a whale on your page
The exact number is different for every creator, but the pattern is the same. These are fans who:
- Buy often, not just once.
- Spend more per month than a regular sub.
- Stay engaged in DMs instead of going quiet for weeks.
- Respect your lines most of the time, even if they test them now and then.
Prosper flags these people early so they do not get treated like just another name in the inbox.
How we track and tag high value fans
You should not have to memorise who spends what. The system does that job.
What we look at
- Total spend over the last few weeks and months.
- How often they buy and how fast they reply.
- How they speak to you and the team.
What we do with it
- Tag top buyers so they are easy to find.
- Prioritise replies when they message.
- Note what kind of content they like most.
Everyday treatment that keeps whales around
Long term spend comes from feeling seen and valued, not just from sending constant offers.
- Responding to them with a bit more care and detail.
- Remembering a few things they tell us and using them later in chat.
- Being honest about timing if something is delayed or busy.
- Holding your limits firmly so the relationship stays healthy.
Offer structure for whales
The point is not to discount everything. The point is to give options that match how serious they are.
Good options
- Customs that are priced fairly for the time and effort they take.
- Bundles that suit what they have bought before.
- Occasional extras or thank you clips when they hit certain spend levels.
What we avoid
- Endless discounts that train them to only buy on sale.
- Promising real life access that you do not want to give.
- Letting one person control your schedule or mood.
Protecting your energy with high spenders
A whale is still a fan, not your boss. We keep that line clear.
- Setting realistic reply expectations, even for top buyers.
- Not letting money excuse rude or unsafe behaviour.
- Keeping your real life details off limits, no matter what they spend.
- Ending the relationship if it becomes draining or risky.
What happens when a whale cools off
It is normal for spend to go up and down. Our job is to understand why and respond calmly.
We check
- Whether they are still opening messages.
- Whether something changed in how we speak to them.
- Whether offers still match what they like.
We respond
- With a light check in, not pressure.
- By adjusting the type of content we show them next.
- By accepting when someone is truly done and moving on.
Your role with whales as a creator
You do not need to message them all day, but your presence still matters.
Helpful things you can do
- Film strong content that suits higher ticket offers.
- Show up sometimes in voice notes or short replies where it feels right.
- Tell us which buyers you never want to give extra access to, even if they spend a lot.
Things you do not need to do
- Track every sale or tip manually.
- Explain the value of your content over and over.
- Agree to things in the moment that you will regret later.
The aim is simple. A small group of fans feel genuinely close to you in a safe, managed way. They know they are valued, they know the rules and they are happy to keep choosing you with their wallet month after month.