Back to Prosper library
Creators — Offers & pricing

Structure your offers so your subs know what they’re paying for.

Confused fans don’t spend. In this unit, Prosper shows you how we split what’s included in subs, what lives in DMs, and how we build a clear offer ladder so people know exactly what they can buy from you.

This unit is for you if
  • People keep asking “what do I actually get if I sub?”
  • You feel awkward charging because you’re not sure what’s “included”.
  • You’ve tried random prices in DMs and it feels all over the place.

Most creators wing this part. They set a sub price, throw some PPVs in DMs and hope it lands. Prosper treats your offers like a real menu: clear, repeatable and easy to say yes to.

Prosper principle

If you don’t know your own offer structure, your buyers definitely don’t. We design it so you can explain it in one or two sentences.

1. The three layers of your offer

Inside Prosper, we break your OnlyFans “offer” into three simple layers:

  • Base subscription — what every paying sub gets by default.
  • DM offers — PPVs, bundles and upgrades we sell one-on-one.
  • Top-tier experiences — customs, higher-ticket offers for your best buyers.

Everything you sell should sit clearly in one of these, so there’s no grey area or guessing.

2. Getting the “included” promise right

Your baseline promise answers: “If I sub today, what do I get just for being here?”

  • How often you post on the feed.
  • The style of content they can expect (vibe, intensity, themes).
  • What kind of access they get to you, if any.
Common problems we fix
  • Profiles that promise “everything included”, leaving no room for upsells.
  • Accounts with almost no content at the sub level, which kills renewals.
  • Vague wording like “I post sometimes” that doesn’t build trust.

Once we lock your base promise, our DM team knows exactly what to reference, and fans feel safer paying your subscription price.

3. Building a simple offer ladder

A big part of Prosper’s job is taking your content and turning it into a clear spend ladder: easy low-ticket buyers at the bottom, then bigger purchases for fans who want more.

Step 1 — Sub level

Regular feed content, occasional included drops, light connection. This is where trust is built and renewals come from.

Step 2 — PPVs & bundles

One-off scenes, themed sets, small bundles. Priced so it’s easy to say “yes” more than once a month.

Step 3 — Higher-ticket

Customs, ongoing arrangements or VIP-style offers for whales and big spenders — based on your boundaries.

You don’t need 20 different offers. You need 2–4 solid ones that we can sell over and over to the right fans.

4. What lives in subs vs what lives in DMs

One of the first conversations we have with new Prosper creators is simply: “What feels fair to include, and what do you only want to do for extra spend?”

Typically included

  • Regular feed posts that match your lane.
  • Occasional included drops to keep subs happy.
  • Light, realistic levels of interaction (within your boundaries).

Typically extra

  • Custom content or specific requests.
  • Longer videos, full scenes, special angles/themes.
  • Anything that takes significant extra time, effort or emotional energy.

We lock this in with you early so our DM team never offers something you don’t actually want to do.

5. Pricing your offers without guesswork

Pricing should feel grown-up, not random. Prosper looks at:

  • Your niche and positioning (soft vs explicit, girlfriend vs domme, etc.).
  • Your current audience size and spending behaviour.
  • How much effort and time each type of offer takes you.

From there we set starting ranges, test them in DMs, and adjust based on real data — not just vibes.

Boundaries matter

We’d rather charge properly for fewer, higher-quality offers that you don’t resent doing, than undercharge for things you secretly hate. Long term, that’s what keeps you from burning out or quitting.

6. Making your offer easy to explain in DMs

If an offer takes three paragraphs to explain, it’s too complex. Inside Prosper we aim for:

  • One sentence that explains what it is.
  • One sentence that explains why it’s special.
  • One clear price and what they get for it.

Our chat team then personalises the delivery (tone, references, callbacks to previous chats) without changing the actual structure of what’s being sold.

7. A quick Prosper offer checklist

Before we roll your structure out fully, we look for “yes” on:

  • Can you explain what subs get in one or two clear lines?
  • Do you know what’s extra, and are you happy with that line?
  • Do we have at least one low-ticket, one mid-ticket and one higher-ticket option?
  • Does every offer respect your boundaries and energy long-term?

Once this is locked in, everything else becomes easier: DMs, campaigns, pricing tests, upsells. Fans know what they’re paying for, and you know exactly what you’re delivering.

Apply to build with Prosper