Socials are there to send warm people to your paid page. That is it. Every clip and caption should either grow the right audience or move them one step closer to clicking your link.
What socials should be doing for you
When Prosper works with a creator we keep socials very clear in our heads.
- Show off your look and vibe without giving everything away for free.
- Build trust so people feel safe paying to see more.
- Regularly remind people that there is a paid place to go now, not some day.
- Filter out people who are never going to spend so the focus stays on buyers.
Instagram and TikTok have different jobs
We treat them as separate tools, not clones.
- Better for story, connection and reply based traffic.
- Good for highlights, pinned posts and safe behind the scenes.
- DM flow on Instagram can send people straight to your paid page.
- Bio and story links do a lot of quiet work if they stay consistent.
TikTok
- Better for reach and fresh eyeballs if you are allowed to post.
- Short, fast clips that push people to search your name or find your Instagram.
- Needs tighter rules on what you show to avoid constant bans.
- Works best when it supports Instagram and your main page, not on its own.
Content types that actually move people
Some posts look nice. Others move traffic. We focus on the second group.
Good traffic content
- Clips that show your shape and style but stop before anything explicit.
- Small trends where you stand out because of your look or attitude.
- Tease posts that hint at a full version only available on your paid page.
- Casual talking stories that show your personality and voice.
Content that often wastes effort
- Very long story rants that never mention your link or offer.
- Heavy edits that take hours but do not bring in extra sales.
- Feed posts that give away what you are charging for elsewhere.
- Random reposts that train people to see you as a meme page, not a creator.
Captions and hooks that do not sound desperate
You do not need to beg people to subscribe. You just need clear, honest hooks.
- Keep it simple. One main line, one action you want them to take.
- Talk to one type of fan at a time, not everybody at once.
- Use your own words, not agency looking lines that feel fake for you.
- Rotate between softer hints and direct calls to join your page.
On call we can help you settle on a few caption lines that feel like you and still push people in the right direction. You can reuse those so you are not rewriting all the time.
Linking and funnels that do not confuse people
When someone is ready to spend, they should not have to go hunting. We keep link paths simple.
Instagram basics
- One clear link in bio to your main paid platform or your link page.
- Pinned post or story highlight that explains where to go and what they get.
- Story stickers pointing to your link when you post stronger tease content.
TikTok basics
- Keep your handle and naming close across platforms so you are easy to find.
- Use on screen text that hints at your name or where people should search.
- Assume people will go from TikTok to Instagram first, then to your paid page.
How often to post without living on your phone
You do not need to be posting ten times a day. You just need a rhythm that fits your life and gives Prosper enough traffic to work with.
A few strong posts per week on Instagram and some stories that remind people you exist and that you have a paid page.
A spread of short clips across the week and some planned story days where you show more of your personality and hint at offers.
Short bursts where you post more around a campaign or new content drop, then settle back into your normal pace so you do not burn out.
How Prosper uses your socials once you are on board
When you are a Prosper creator, socials become part of a bigger plan rather than random effort.
From our side
- We look at what kind of traffic you are getting and when it spikes.
- We line up DM plans around those spikes so new subs are not wasted.
- We tell you which clips and posts are pulling the right people.
- We adjust your page and offers based on what we see coming in.
From your side
- You keep sending raw content and short clips that fit your energy.
- You follow a simple posting rhythm that we help you set.
- You give feedback on what feels easy for you to film and share.
- You do not have to sit in DMs trying to sell. That is our job.
The whole point is that social media becomes a clear front door to a system that is already built to make you money once people step through it.