- Your income jumps randomly when you “feel like” doing a sale.
- You’ve tried discounts that brought in buyers but didn’t feel worth it.
- You want those “big weeks” more often, without constantly pushing offers.
Most creators run campaigns on vibes: a quick sale when bills are due, a mass message when they feel behind. Prosper treats campaigns like planned events — with a clear angle, timing and follow-through.
Campaigns should feel special to your fans and sustainable to you. If every week is “last chance”, nothing feels worth paying attention to.
1. The role of campaigns in your overall strategy
Your baseline systems — profile, weekly rhythm, offers, DMs, retention — are the foundation. Campaigns sit on top of that to:
- Create short, intentional spikes in revenue.
- Wake up quiet subs who still like you but haven’t spent recently.
- Give big spenders something new to lean into.
Done properly, your account feels steady even without campaigns, and exciting when we turn them on.
2. The main campaign types Prosper runs
We don’t throw everything at your page at once. We rotate a few core styles:
A bigger scene, themed set or series that we build anticipation for, then release with a clear offer window.
Curated packs built around themes (e.g. “favourites”, “never posted to socials”) with pricing that rewards bigger buys.
Quiet, personalised outreach to top spenders with higher-ticket options based on your boundaries.
Birthdays, holidays, milestones — we turn real moments into themed reasons to buy now, not “sometime”.
3. The difference between a campaign and a random blast
Random blast
- Same message to everyone.
- No lead-up, no context.
- Discounts used because “why not”.
- Hard to tell if it actually worked.
Prosper campaign
- Has a clear story and angle behind it.
- Timed around your audience’s actual behaviour.
- Different segments get different messages.
- We measure it against your usual baseline.
The fan should feel like they’re being invited into something, not hit with another copy-paste mass send.
4. How we choose timing so you’re not always “on sale”
Campaigns lose power if they happen constantly. Inside Prosper we:
- Look at your data to see when your audience naturally spends more.
- Spread bigger pushes across the month so you can breathe.
- Leave gaps where your account simply runs on baseline systems.
Campaigns amplify what’s already there. If your baseline is chaos, we fix that before we start “turning up the volume”.
5. Story, angle and “why now?”
A good campaign has a clear answer to: “Why should I care about this today?” We build that using:
- Story: what the drop or bundle means in your world.
- Angle: the specific fantasy, mood or lane it leans into.
- Timing: the deadline or reason it’s limited.
That way fans aren’t just buying “content” — they’re buying into a moment.
6. Protecting your brand while still using discounts
Discounts can work, but they’re a tool, not a default setting. We avoid:
- Weekly “everything must go” vibes.
- Training fans to wait for a sale instead of buying at full price.
- Discounts so deep they make your usual prices look fake.
When we do discount, it’s:
- Tied to a clear event (launch, milestone, winback).
- Limited in time or scope (not your entire page forever).
- Communicated in a way that still feels premium.
7. How campaigns plug into your DMs and content
A Prosper campaign isn’t just one DM or one post. It touches:
- Feed: preview posts and reminders that build anticipation.
- DMs: targeted offers to the right segments at the right times.
- Retention: extras or perks that make long-term subs feel looked after.
Because your systems are already in place, campaigns glide on top of what you’re doing — they don’t throw your whole month off.
8. What you see from your side when we run campaigns
You don’t have to keep track of every moving part. You’ll see:
- Clear start and end dates for each push.
- Simple explanations of what we’re running and why.
- Numbers comparing “campaign weeks” to your normal baseline.
Over time, we learn what style of campaign fits you best — and we lean into those, instead of forcing you into a one-size-fits-all playbook.